Lay’s established in India in 1965 and introduces international and Indian flavours in Indian market.Lay’s introduces pure vegetarian flavours in Indian market.The most famous flvours are Lay’s Spanish Tango,Classic Salted,Lime , India’s Massala Masti,American style Cream and Onion and Indian Magic Massal(http://www.dillogical.com/lays.html)
According to Business dictionary SWOT analysis is a situation analysis of an organization to find out internal strengths and weaknesses and external opportunities and strength of company to make a strategy.
Lay’s is a multinational company who has strong distribution network. Its easily available to everywhere. Although Lay’s has a strong distribution network, they are trying to expand their network in all areas of the country.
Lay’s has a strong brand value itself but there are some differential advantage which makes Lay’s above then its competitors and that advantage is Pepsico.Lays is a brand of Pepsico company who has strong reputation in the world.Frito-Lay sales forces enjoys excellent reputation over its competitors(Marketing Management,p325)
Market sementation means division of a market into different segments of buyers with different wants and behaviours,wo wants different products or marketing mix.The companies used different methods to segment the market and develops profiles for those segments.(Principles of Marketing 4th European Edition,P 391)
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