Operations management is very important

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Operations management is concerned with managing inputs through transformation processes to deliver outputs eg: people, materials, technology. It is concerned with managing the resources that directly produce the organization’s service or product. It is an important part of any organization. Operations management is very important in business operations since if forms the heart of the organisation by controlling the system of operation. Also it deals with design, operation and improvement of systems that create and deliver a firm’s primary products and services.

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Role of Implementer, Operations manager and Drivers:

Implementer’s role is implementing new ideas, finding opportunities, designing, they have dreams and the Operations manager’s job is to workout their dreams come true. Role of managing operations involves five specific tasks. The operations managers must know overall objectives of the operations like quality, speed, dependability, flexibility, and cost. Improving quality can improve performance against any other objectives. Speed refers to the time it takes to deliver what is required of it. Means doing things quickly this can be achieved through rapid suppliers and effective control of work. Dependability covers how reliable the organization keeps promises to its customers. This can be achieved through an efficient scheduling system, reliable equipment and motivation. Flexibility concerns how quick the operation can change to meet demands and the finances consumed refers cost. Cost involves doing things cheaply by getting the right mix of resources and facilities providing good products and services at low cost which can be achieved through increased capacity utilization, reduced overheads and higher productivity. It is the responsibilities of operations manager to undertake responsibility for begin involved in design, inventory management, customer service and the delivery processes. Thus operations managers have to know how the operation’s activities fare under this calculation. Managers have to understand what operation has to be go at in their particular environment. What operations has to be good at is usually delivering to the right quality, at the right speed, keeping its promises, providing appropriate flexibility and incurring the lowest feasible costs. Managers have to understand what their operation has to be good at in their particular environment.

Driver’s role is to workout the calculations of managers. They are involved in manufacturing products, loading it from warehouses to retailers, distributing. Infact they are making money for the organisation and the benefits company gains from these are good reputation and remuneration in the industry. A good communication between operations and these functions will help to make the organisation run smoothly.

Importance of effective operations management is that it is able to produce professional managers capable of fulfilling strategic roles within business and government enterprises. Like marketing and finance, operations management is a functional field of business with clear management responsibilities.

Reliance Communications Limited(RCOM) founded by the late Shri Dhirubhai H Ambani is the leading company of the Reliance Anil Dhirubhai Ambani Group, listed in the National Stock Exchange(NSE) and the Bombay Stock Exchange(BSE), and is now ranked among the top ten Asian Telecom companies. Reliance Communications is one of India’s foremost telecommunication service providers with more than 85 million customers. Services including national and international long distance calls and broadband services along with a wide range of value-added services and other applications.

Companies Vision is to execute projects to facilitate leading edge communication and services affordable to all individual consumers and to offer value to create more customer satisfaction and to improve entire business of the enterprises and individuals whom they serve. Having achieved immense growth, the main challenge of RCOM is to improve quality of service and also its enterprise business is also not in a position to competate with the global giants. Keeping cost in mind, RCOM targets rural customers with new and latest services and cheap prices for mobile Internet access and also BharatNet, Wireless internet service High speed. For this, RCOM had offered internet access for just Rs 98/- per week with up to 350MB of downloads. Keeping dependability and flexibility in mind, they started expanding rural services with new Grameen VAS. Grameen VAS services met the local needs of rural mobile consumers in over 500,000 Indian villages. All these shows companies thrust into the vast potential. Grameen VAS will be an essential part of their daily lives. It covers several specialised services including Agriculture, Animal husbandry, Weather Forecast, Local info, mHealth, mCommerce and Community Messaging. These services can be accessed via different modes i.e. Voice Portais, SMS, Data(R-World) etc. Just Rs.15/- is charged per month for Grameen VAS inorder to increase its adoption. Machine to Machine Applications (M2M), which are some mobile applications used for surveillance, automation, data gathering and remote monitoring. Its role for rural market includes Irrigation & Automation services, monitoring water level, data gathering for agriculture co-operatives & milk, soil analysis, fisheries and poultry.

Reliance communications, as per its expansion plan has aimed to become one of the single largest wireless networks in the world, covering 1000 million Indians or more than 20% of the world’s population. Also it has a plan to cover 25,000 towns and every single Indian with a population of over 1,000. “Driving Internet penetration across the country beyond cities is the main priority of Reliance Communications”

Reliance Communications, India’s biggest dual network operator and one of the largest telecom operators has won in introducing major techniques aimed at growing the mobile telecom and internet penetration almost everywhere in Rural India. For this they had introduced three initiatives i.e. BharatNet plan, Grameen VAS & M2M (Machine-to-Machine) solutions.

RCOM achieved this exponential growth through innovative planning and through ground breaking services and offerings in tariffs. The company was the pioneer one to break the Rs 1,000/- entry-barrier with the launch of the lowest cost handset at Rs 777. With this range of price, they plan to appeal with both, heavy and casual users. One India- One tariff plan helped millions to connect across any where in India at just one rupee per minute and Grameen VAS with just Rs 15/- a month. In six years, the company has achieved that much success in making mobile telephone affordable to millions of Indians which was the key driver of India’s enhanced rural tele-density from 1.5% in March 2003 to 15% in May 2009.

Reliance communications network has already covered almost 100% of rail routes, providing clear radio, voice and video and internet connectivity to 14mn commuters each day. Recently covered mostly 100% of all highways, national and 84% of all state, helping millions of consumers the strength to talk, sms, surf net, play, chat stay in touch with the whole length of India’s 2 lakh km road networks.

RCOM, introduced a new generation, integrated wire line and also wireless, voice, data and video digital network which is able for providing best services, covering over 20 thousand towns and 500 thousand villages. Company operates and owns’ the world’s largest next generation infrastructure of IP enabled connectivity, comprising over 1lakh 75 thousand kilometers of optic cable systems (fibre) in India, USA, Europe, Middle East and the Asia Pacific region. Anil Dhirubhai Ambani Group currently has a worth in excess of Rs. 64,000 crore, cash flows of Rs. 13,000 crore and profit of Rs. 8,400 crore. The company, which has a customer base of over 85 million including over 2.2 million overseas customers, ranks among the Top 5 Telecom companies in the world by number of customers in a single country. On rural basis, the Indian telecom wireless rural subscriber base is now over 125 million. The next wave of telecom growth is emerging from rural parts of India, with a rural base which is expected to be double in preceding years.


Resources, tools and systems are essential part of any business process which when work co-related paves the way to success of any company.

Resources: The term ‘resources’ refer to a group of systems organised together in a proper manner. Various elements which comes together and also which comes to an end. For eg: Management resources, Planning resources. Business resources are usually grouped under several categories like Financial Resources which concerns the ability of the business to finance its strategy. Human resources, which include assessment of factors like existing staffing resources, changes required resources. Physical resources include information technology, production and marketing facilities. Intangible resources that include intellectual property, good will, brands, reputation. A business process can be divided into sub processes which are concerned with customer satisfaction.

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Tools: An Organization of functionally interactive units for the achievement of a common goal, a group of interacting, interrelated, social, economic, political, organizational form or interdependent elements forming a complex whole or a set of objects. The phenomenon grouped together for classification or analysis, an organized and coordinated method, a procedure or a set of interrelated ideas or principles. Tools are all objectives of systems. Analytic tools, system tools, diagrammatic tools eg: word, excel, power point, Internet explorer are all tools of Microsoft. Design tools of Microsoft include Deep Zoom Composer, Expression studio. Development tools and languages includes visual studio, visual FoxPro, Microsoft Robotics, Windows SDK.

System: A system which can be used to find the facts how good you are in meeting standard and keeping everyone happy, an organized way to find how good you are in satisfying the customers meeting the quality and customers satisfaction. Production or Technical systems are concerned with the accomplishment of the basic tasks of the organization like production of goods and services etc. Supportive systems are the systems which obtains the inputs and dispose of the outputs of the production subsystem. For eg: The supervisor program or OS on a computer. A network of related computer software, hardware and data transmission devices. All systems have inputs, outputs and feedback and maintain a basic level of equilibrium. For eg: in the human body the heart functions to support the circulatory system, the type of traffic system which prevails in India. Microsoft Office System delivers a powerful collection of integrated programs, tools, servers, technologies and services that will help its developers build business solutions and connect people one another and to information. Microsoft Office System, Office 2003, 2007 is some of them.

Quality audit systems: A good management system can’t function without adequate audits and reviews. The system reviews, needed to be carried out periodically and systematically, to ensure that the system achieves the required effect, audits are carried out to make sure that actual methods are adhering to the documented procedures. Auditing means checking the standards. A quality management system review should be instituted every twelve months, with the aims of ensuring that the system is achieving the desired results or not, revealing defects or irregularities in the system, checking on all levels of management, uncovering danger area, to verify that corrective action procedures are effective. Guidance on quality management system audits is given in the international standard ISO 10011. The assessment of a quality system against a particular standard or set of requirements by internal audit and review is known as a first-party assessment or approval scheme. If an external customer makes the assessment of a supplier against either its own or a national or international standard, a second-party scheme is in operation. The assessment by an independent organization, not connected with any contract between customer and supplier, but acceptable to them both, is known as an independent third-party assessment scheme.

Implementation of System Quality in Microsoft:

When we implement system quality, it’s best to start with a plan. Software quality, by definition, is the degree to which software possesses a desired combination of attributes [IEEE 1992]. Therefore, to improve system quality, we must focus our attention on software-quality attributes. Ultimately, there are only a few system quality attribute primitives to which all system qualities can map. It includes Agility, Flexibility, Interoperability, Maintainability, Reliability, Performance, Reusability, Scalability, Testability and Usability.

We must come up with our own set, so that we can clearly communicate with the stakeholders how system quality will affect our architecture decisions. There are a few system qualities that contributed to this positive experience, such as maintainability and testability, but there is one system quality that stands out, System flexibility.

Quality culture is basically in corporation of quality in the overall system of an organization which leads to a positive internal environment and creation of delighted customers. A changed mindset at all the levels of management is the basic tool for implementation of such a culture. As the process of starting quality culture begins with managers who know the value of the system’s view and also it’s believe in its implications. In order to create such a culture a changed mindset is essential and it is achieved through self realization at the top or through workshops and trainings. In other words, a quality culture is the organizational capability, its habits and benefits that enable it to deliver and design services and products that can meet customer needs and be successful in the market place for a long term. Microsoft awoken to the realization that its customers would be better served by actually being able to use their computers without having to pay for extra third party software to protect them. Punctuality is a must as all know in every organisation. We have to identify key perform indicates eg: employing good employees, Communicate with the employees, taulk with them, check if they accept that quality culture.

Monitoring System-Quality Attributes: According to the plan to define the metrics of system quality and to monitor and track them throughout the software-development life cycle. The purpose of using metrics is to reduce subjectivity during monitoring activities and providing quantitative data for analysis. Any good system architecture has quality requirements, so this is a good place to start. For explaining this, consider flexibility, which is a specific system-quality attribute that consider very important in delivering agility to the business and IT stakeholders. Quality of service (QoS) System requirements; the solution architect is responsible for the integrity of the solution, and poorly defined system requirements can lead to confusion and it will result in a poor quality solution. To mitigate this, ensure that system requirements include QoS requirements specifically for those which are correlated to the prioritized system quality attributes.

First build high quality software. Secondly, leverage the industry practice that guide solution architects to build high quality software systems. Last, build a plan for implementing system quality into the solution and avoid optimizing for all quality attributes. Prioritizing the quality attributes and focus attention on the top three. Ideally, it will improve the chances of software which will last and can reap long term benefits by improving customers.


  • Les Galloway, Frank Rowbotham, and Masoud Azhashemi, 2000, Operations Management in context. First edition by (ISBN: 0750642807). Published by Butterworth-Heinemann, 2000.
  • From given notes.
  • http://www.scribd.com
  • http://www.rcom.co.in/webapp/Communications/rcom/Media/press_release_detail.jsp?id=349
  • http://www.answers.com/topic/system
  • http://msdn.microsoft.com/en-us/library/dd409094.aspx
  • http://msdn.microsoft.com/en-us/library/bb402962.aspx
  • http://www.blurtit.com/q165042.html
  • http://www.asqlongisland.org/seminars/The_New_Quality_Culture.pdf
  • http://www.cafeid.com/art-newms.shtml


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